The NBA and WNBA’s Most Influential Power Couples

Ben Mendelowitz Sports Betting Expert

15 minute read

In pro basketball, both players and their partners are making big moves on social media. While the athletes impress fans with their skills on the court, they also connect with followers off the court, sharing personal moments and behind-the-scenes content. Meanwhile, their partners are building their own followings, creating content that complements their own personal brands. 

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The Top 5 NBA Power Couples Crushing It on Social Media

Joel Embiid & Anne De Paula

Joel Embiid of the Philadelphia 76ers is making waves on social media with 7.61 million Instagram followers and an impressive engagement rate of 2.12%, bringing in about approximately $24,188.50 per post. His partner, Anne De Paula, has a smaller following of 235,428 but isn’t seeing much engagement right now (0% engagement). While Joel is really dominating the digital scene with tons of followers and interactions, Anne however is keeping a lower profile. With Joel’s strong following and engagement, they’re the top NBA power couple on social media.

Kevin Love & Kate Bock

Kevin Love, player for the Miami Heat, has around 3.38 million followers, bringing in an estimated $1,689.51 per post with a modest engagement rate of 0.50%. His partner, Kate Bock, has 1.02 million followers and an engagement rate of 0.44%, earning about $450.09 per post. Even though Kevin has over three times the followers that Kate does, both of them have substantial followings with modest engagement rates, securing their spot as one of the top five NBA power couples on social media.

Al Horford & Amelia Vega

Al Horford, player for the Celtics, has a solid following of 755,148 and an impressive engagement rate of 3.14%, earning around approximately $4,742.33 per post. His partner, Amelia Vega, is killing it with 1.63 million followers and an even higher engagement rate of 4.24%, bringing in about $13,838.28 per post. Not only does Amelia have more followers than Al, but she also sees greater engagement making them third on the top five NBA power couples on social media. 

Payton Pritchard & Emma MacDonald

Payton Pritchard from the Celtics has a solid following of 410,231 and an engagement rate of 12.68%, pulling in around $10,403.46 per post. His partner, Emma MacDonald, isn’t far behind with 378,515 followers and a strong engagement rate of 7.25%, earning about $5,488.47 per post. While Payton has a slight edge in followers, both of them keep their engagement rates high, making them a powerful social media duo.

LeBron & Savannah James

LeBron James is the king of social media with a massive 159 million followers, and each post could earn him around $301,899.68 with an engagement rate of 1.26%. His partner, Savannah James, also has a solid following of 2.49 million and a much higher engagement rate of 6.44%, bringing in about $32,064.37 per post. While LeBron’s follower count is nearly 64 times larger, Savannah's strong engagement indicates she has a highly connected audience, making them one of the top five most powerful NBA couples on social media.

Ayesha Curry and Savannah James: The Top WAGS of the NBA on Social Media

In the NBA world, Ayesha Curry shines as the most influential WAG. While Stephen Curry has 58 million followers, Ayesha’s 7.97 million followers and an impressive 5.05% engagement rate earn her about $80,530.98 per post. Her mix of food and lifestyle content surpasses Stephen's 0.61% rate.

Similarly, Savannah James boosts LeBron’s digital presence with her 6.44% engagement rate, nearly five times higher than his. Savannah proves that it’s not just about numbers.

The Top 5 WNBA Power Couples Crushing It on Social Media

Sue Bird & Megan Rapinoe

Sue Bird has 778,284 followers with an engagement rate of 2.95%, earning about $3,443.91 per post. Megan Rapinoe has an audience of over 2 million but a lower engagement rate of 1.07%, bringing in around $3,344.29 per post. Even though Megan's follower count is three times Sue's, their earnings per post are pretty similar thanks to Sue's higher engagement rate, making them one of the most influential power couples in the WNBA on social media

Chiney Ogwumike & Raphael Akpejiori

Chiney Ogwumike has 429,837 followers and has a solid engagement rate of 2.69%, earning about $1,734.39 per post. Even though her partner, Raphael Akpejiori, isn’t active on social media with just 14,022 followers and no engagement, Chiney's impressive numbers still land them in the top five WNBA power couples on social media.

Candace Parker & Anna Petrakova

Candace Parker has 1.11 million followers with an impressive engagement rate of 4.46%, earning about $9,907.90 per post. Even though her partner, Anna Petrakova, isn’t as active on social media with just 34,975 followers and no engagement, Candace’s strong follower count and engagement rate still land them in the top five WNBA power couples on social media.

Skylar Diggins-Smith & Daniel Smith

Skylar Diggins-Smith engages over 1 million followers with a 0.97% engagement rate, earning about $1,016.85 per post. Her partner, Daniel Smith, has 24,751 followers and a higher engagement rate of 1.5%, bringing in around $55.69 per post. While Skylar’s follower count is much larger, Daniel's engagement highlights his strong connection with his audience, placing them at number four among the top five most influential WNBA couples on social media.

Breanna Stewart & Marta Xargay Casademont

Breanna Stewart has 437,932 followers with a 2.91% engagement rate, earning about $1,911.57 per post. Her partner, Marta Xargay Casademont, brings in 69,025 followers and an impressive 11.67% engagement rate. While Breanna has more followers, Marta’s strong engagement helps them round out the top five most influential couples in the WNBA.

The Most Influential Partners in the WNBA

In the WNBA, Marta Xargay Casademont stands out as the most influential partner. While Breanna Stewart has a solid social media presence with 437,932 followers and a 2.91% engagement rate, Marta shines with just 69,025 followers but an engagement rate of 11.67%. 

Methodology 

We identified 43 WNBA players, NBA players, and their partners  and gathered key Instagram metrics like follower counts, engagement rates, comments, and earnings per post. We used SocialBlade to calculate engagement rate as well as average number of comments. Engagement rate was calculated based on the number of followers, average likes and comments on the last 16 posts. Partners are ranked based on their engagement and earnings.

For the full dataset click here. 

Ben Mendelowitz

Ben Mendelowitz is a digital marketing expert who excels in digital PR across industries like finance, crypto, and iGaming. With a background in international political economy, he understands market dynamics and has a knack for creating high quality that garners attention. Ben is also committed to mentoring his team and collaborating closely with content creators and SEO specialists. More from Ben Mendelowitz