BetMGM Forms a Key MLB Gaming Partnership with the Pittsburgh Pirates
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Pennsylvania has established itself as the third-biggest market for legal sports betting in the US. This makes the Keystone State a very attractive opportunity for BetMGM as a major sportsbook operator.
BETMGM ENTERS PARTNERSHIP WITH PITTSBURGH PIRATES
BetMGM’s parent company MGM Resorts International joined forces with UK-sportsbook operator Entain to launch the brand. Since that point a few years back, BetMGM has quickly grown to become the third-largest legal sportsbook operator in the US according to market share.
Looking to gain more share in the PA market, BetMGM entered into an official gaming partnership with the Pittsburgh Pirates. This is one of two MLB franchises in the state along with the Philadelphia Phillies.
KEY FEATURES OF THE BETMGM / PITTSBURGH PARTNERSHIP
The agreement with the Pirates covers branding and signage at PNC Park as the team’s home field. BetMGM will have a strong visual presence in left field and behind home plate.
Fan-focused promotions, social media content and an ongoing promotional schedule are also part of the deal.
Pirates’ Executive Vice President of Sales and Business Development David Burke first commented as follows on the strategic relationship:
“Our partnership with BetMGM is one that we are extremely proud to announce. We are incredibly excited to partner with such a respected and innovative brand. It allows us the opportunity to provide a unique platform for our fans to engage with Pirates baseball like never before.”
Matt Prevost is BetMGM’s Chief Revenue Officer. He added the following insight into this partnership:
“BetMGM has seen tremendous success in Pennsylvania since launching in December 2000. Growing our presence across the state, in partnership with the Pirates, is a top priority and we look forward to providing Pittsburgh’s passionate sports fans unique promotions and benefits only available on BetMGM.”
BetMGM has made amazing inroads into the PA market since it first went live. Through the actual BetMGM site and the downloadable mobile betting app, this online operator has become a big part of this state’s continued success.