PointsBet Canada Joins Forces With the National Hockey League Alumni Association in New Partnership

A few days ago, a new partnership was jointly announced between PointsBet Canada and the NHL Alumni Association. Now, PointsBet is the exclusive sports betting partner for the NHLAA. This a multi-year partnership that gives PointsBet CAN both the marketing and licensing rights to the NHLAA as well as its over 1,000 alumni across the continent.

The chief commercial officer of PointsBet Canada, Nic Sulsky, announced his excitement over the deal recently this month. He expressed that the NHL Alumni Association has always been a partnering goal for PointsBet. He feels the partnership will help PointsBet Canada with bringing the authentic Canada sports gaming experience to fans who sign up with the brand.

The National Hockey League Alumni Association was established in 1999. It is a charitable organization with a mission to better the lives of NHL alumni as well as their families. The NHLAA provides emotional and wellness support, financial assistance, physical care, family aid, and post-playing career transition services.

The organization has the largest membership of retired professional hockey players globally. It is also well known for its campaign, Hockey Fights Cancer.

The president and executive director of the NHLAA, Glenn Healy, expressed the reasoning behind the partnership. He feels PointsBet Canada has an awareness of what makes the alumni special in the NHLAA. He also feels the company understands the NHLAA’s mission. And, he feels that the gaming operator is responsible and will help the organization deliver their message across Canada.

PointsBet is an Australian-based company, however, it just launched a Canadian division known as PointsBet Canada. PointsBet Canada is operating out of Toronto, Ontario. Last summer, PointsBet Canada appointed Scott Vanderwel as their chief executive officer. Vanderwel was previously the senior vice president for Rogers Communications. He comes from Oakville, Ontario.

The North American headquarters for PointsBet is in Colorado. The company is also the official sports betting partner of NBC Sports. This year, probably during the first quarter, Ontario is anticipated to open its market to private operators.

Vanderwel expressed his support of the efforts by the Canadian government to launch a regulated gaming environment in the country. He wants a level playing field that will protect customers and get rid of the illegal sports betting market in the country. He is excited for the company to join the NHLAA in their mission to promote a safe sports betting market as a legally operating sportsbook.

This fall, PointsBet also established sports wagering deals with Curling Canada as well as two of its teams, Team Kerrie Einarson and Team Kevin Koe. Plus, PointsBet is also an official sports betting partner of the NHL.

Written by Allie Nelson, our US Sports Betting Industry Expert.