Red Bull is California’s Most Popular Energy Drink: 40,000 Red Bull Searches Per 100K in the Last Year 

With National Energy Drink Day set for September 29, we decided to check out how popular energy drinks are in the US. California has the highest demand for energy drinks, specifically Red Bull, with 40,000 searches per 100K population. However, this should come to no surprise with their population being close to 40 million!

Monster Energy Drink with its variety of coffee, tea and original energy drinks flavors is the second most popular energy drink in California with 14,800 Google searches per 100K.

Thirdly, Celsius drinks are a rising energy drink but have the fewest Google searches out of the three energy drinks in California, with 8,100 Google searches per 100K. 

Top Five States Energy Drinks Are Most Popular

Even though California has the highest search volume per 100K out of all 50 states, Energy drinks are most popular in Oregon, specifically Red Bull per 100K based on their population, with 4,400 searches for Red Bull per 100K over the last 12 months. 

Oregon's second most popular energy drink is none other than Monster Energy, with a search volume of 1,000 per 100K. 

Oregon's third most popular energy drink search goes to Celsius Energy Drinks, which has 720 searches per 100K. Even though Celsius Energy Drinks may not be as big as Red Bull or Monster, there’s still an interest in the variety of flavors available such as its Sparkling Wild Berry that keeps states like Oregon interested. 

Nevada, well known for its nightlife and casinos, which would require people to stay up later than most, is the second state for the highest search volume per 100K out of all 50 states for energy drinks. 

Nevada has 2,900 searches for Red Bull per 100K, 1,000 searches for Monster Energy per 100K, and 720 searches for Celsius per 100K.

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Washington ranks among the top three states where energy drinks are most popular, with search volumes of 8,100 per 100K for Red Bull, 2,900 per 100K for Monster Energy, and 1,600 per 100K for Celsius Energy Drink.

Florida ranks fourth among the states where energy drinks are most popular, with 18,100 searches per 100K for Red Bull, 6,600 per 100K for Monster Energy, and 4,400 per 100K for Celsius Energy Drinks.

Connecticut rounds out the top five list for the states where energy drinks are most popular with 2,400 searchers per 100K on Red Bull, 1,000 searches per 100K for Monster Energy, and 720 searches per 100K for Celsius Energy Drink. 

Top 5 States Where Energy Drinks Are Least Popular

States like Nevada, Oregon, and Washington love energy drinks, but let’s take a look at the other end of the spectrum. You might be wondering which states in the U.S. have energy drinks that aren’t as popular.

West Virginia has the fewest searches per 100K for energy drinks based on their population, with only 880 searches per 100K dedicated to Red Bull, 720 searches per 100K dedicated to Monster Energy, and 320 searches dedicated to C4 Energy Drink. However, with Red Bull’s variety of flavors from Coconut Berry to Fig Apple Winter it’s not a shock that Red Bull tops the list. 

Arkansas is close behind in states where energy drinks are not so popular. With only 1,600 searches per 100K for Red Bull, 880 searches per 100K for Monster Energy, and 480 searches for Celsius Energy Drink.

Energy drinks are not as popular in Mississippi as it’s the third state least interested in energy drinks, with only 1,000 searches per 100K for Red Bull, 720 searches per 100K for Monster Energy, and 590 searches per 100K for C4 Energy Drinks. 

Energy drinks aren’t so popular in Kansas as the fourth least interested state in energy drinks. Kansas may show little excitement for National Energy Drink Day, with 1,600 searches per 100K on Red Bull, 1,000 searches per 100K on Monster Energy, and 590 searches per 100K on C4 Energy Drinks. 

Finally, rounding out the bottom five states where energy drinks aren't popular is South Dakota. South Dakota only has 390 searches per 100K on Red Bull, 260 searches per 100K on Monster Energy, and 170 searches per 100K on C4 Energy Drinks over the last 12 months.

Methodology

To determine which states are the most and least excited about National Energy Drink Day on September 29, we collected the search volume for all 50 states on the top energy drinks, including Red Bull, Monster Energy, Celsius Energy Drink, and C4 Energy, per 100K based on population over the last 12 months. Google Keyword Planner was used for the search volume data. 

For the full dataset click here.