Should Professional Poker Players Consider Casino Streaming To Up Their Earnings?

The excitement is building in the world of poker as the highly anticipated 2024 World Series of Poker Europe (WSOPE) schedule has been unveiled. Hosted at the King’s Resort Rozvadov, with over $15 million in guaranteed prize money up for grabs. 

As the poker world gears up for the upcoming in-person tournament, the buzz around casino-based tournaments has also been expanding across the digital space with new peers making waves in the industry – casino streamers. Personalities such as Adin Ross and TrainWreckTV command sizable audiences on platforms like Twitch and YouTube, captivating viewers worldwide.

This made us at VegasInsider.com, ask: How do the earnings of these casino streamers stack up against those of traditional professional poker players in major tournaments? We've found some insights that shed light on how the gambling industry is evolving in terms of earnings across the digital space and you can check them out below!

How Much Are Professional Poker Players Bringing Home After Tournaments?

Tracking down how much professional poker players made in tournaments over the years is no easy task, however, according to Pokercoaching.com the dynamic world of professional poker, fortunes fluctuate as players navigate the highs and lows of the game. Daniel Negreanu, a hard to beat poker pro, took a loss of $2 million just last year but he quickly rebounded, securing a $218,000 win early in 2024. Alongside Negreanu, poker-pro, Artur Martirosyan, is said to have over $14 million in career earnings. Bin Weng, recognized for his 2023 takeover, anticipates further triumphs after recently earning $1 million. Nacho Barbero, Argentina's top earner is said to be around $17 million while Kristen Foxen, one of the few women dominating this industry, is said to have boasted over $7 million in earnings throughout her career. Ren Lin, a standout in 2023 with $5 million+ in cash, continues to excel. Together, these poker pros are potentially surpassing over $40 million in earnings from tournaments alone.

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How Much Are Casino Streamers Bringing In From Social Media Platforms?

Before we get into how much Casino Streamers are earning, let's check out how many people are tuning in to their content on social media every day. We've gathered data on some of the biggest casino streamer personalities social media following like Santutu, C0ker, Adin Ross, TrainWreckTV, Buxexa, PaulinhoLOKObr, loud_coringa, MarkitoNavaja, and BUTI_sito. We looked at their followings across four major social media platforms including Instagram, TikTok, X, and YouTube. 

loud_coringa takes the cake for Instagram followers, boasting a whopping 13 million followers, while Adin Ross isn't far behind with around 7.5 million. loud_coringa is also a hit on TikTok and YouTube, with over 16.6 million followers combined. However, Adin Ross leads on platform X with 2.4 million followers. At the bottom of the list is BUTI_sito, with just 244,581 followers across all platforms. If you’re a follower of these streamers you may also want to take a look at our High 5 Casino Promo Code.

Check out the graph below for a detailed breakdown of each casino streamer's follower count.

Given loud_coringa's substantial following across all four social platforms we've analyzed, it's hardly surprising that his combined earnings across these platforms reach an impressive $59,161.50, factoring in his average earnings per post on each platform. A potential sponsored post from loud_coringa could be up to $41,458.00 – a staggering figure that puts BUTI_sito's maximum post value of $537.00 to shame. To better understand how much, loud_coringa brings in from a potential Instagram post, one of loud_coringa's higher-cost Instagram posts falls just $17,926.00 short of matching the national annual salary for the US, which stands at $59,384 according to USA Today.

Shifting focus to TikTok, Buxexa holds the record for the lowest earnings, with an average sponsored post at $204, while Adin Ross pulls in a substantial $12,803.00 per average-cost post on the same platform, making his earnings 62 times higher!

On social media platform X, the payment scale ranges from a modest $4 for a sponsored post from BUTI_sito to a hefty $5000 for a post from streaming star Adin Ross, with other streamers falling within that spectrum. The average cost for a sponsored post on YouTube among these casino streamers stands at $1,089.71. TrainwreckTV's average post income barely exceeds $6 on YouTube, whereas Adin Ross leads the pack with an average post income just above $4,000. These findings may not only motivate you to boost your personal social media following for greater influence but also might make you want to take a peek at our extensive collection of the best online casinos!

The collective average cost per sponsored post across all four platforms foe the casino streamers listed amounts to an impressive $159,649.38,  doubling the US annual salary.

Should Professional Poker Pros Consider Upping Their Social Media Engagement?

Professional poker players lack engagement on social media platforms, mainly because many of them included in our analysis do not maintain profiles on key platforms like TikTok, Instagram, X, and YouTube. One exception is Daniel Negreanu, the prominent poker figure, who stands alone among professional players with a presence across all four platforms. With a combined following of 1,749,415 across all four social platforms. Negreanu's social media reach is minuscule compared to casino streamers though. For example, loud_coringa has about ten times more followers on Instagram alone compared to Negreanu’s combined following. For a detailed breakdown of social media followings for your favorite poker players, refer to the graph below.

In the landscape of social media earnings for professional poker players, Daniel Negreanu emerges as a standout among professional poker players, with an average of $1,566.50 per Instagram post, the highest among his peers. This stark contrast becomes even more pronounced when compared to Jesse Lonis, another notable poker player, whose average sponsored post on Instagram fetches a mere $72, making Negreanu's post value 21 times higher. When considering the collective average for Instagram sponsored posts among all listed professional poker players, it amounts to a modest $323.61. Unlike the casino streamers listed above,  the average Instagram sponsored post for them as a collective is about  $9,623.89, making their post 30x more expensive.

Notably, Negreanu stands as the sole professional poker player with a TikTok account on the list, potentially earning $5 per post, while casino streamer loud_coringa's average TikTok post edges to a staggering $20,000. 

On the platform X, Danny Tang and Justin Saliba face the lowest potential earnings, with a mere $4 per dedicated sponsored post, whereas Negreanu reigns supreme with an earning potential of approximately $1,000.00, the highest among professional poker players. The contrast extends to YouTube earnings as well, where Negreanu's potential earnings of $358.00 outbeats his peers.

When taking into account the average earnings of each professional poker player across all platforms, the collective sum is about $5,036.50 which is about $150,000 short of the collective average cost per post for all social media platforms for each casino streamer. Below you can find a detailed breakdown of each professional poker pro's potential earnings across various social media platforms.

Methodology

To assess the financial impact of both professional poker players and casino streamers, our analytics team employed industry-standard methodologies typically applied to influencers. By considering factors such as engagement rates, post frequency, and the nature of the platform with the help of socialblade.com, this comprehensive approach allowed us to delve deep into the realm of online gaming and entertainment, shedding light on the evolving dynamics between these two prominent segments of the gaming community.