Survey: The Most Wanted Headliner For The Super Bowl 2026 Halftime Show
The excitement over Kendrick Lamar’s Super Bowl LIX halftime show has just settled, yet discussions are already ramping up about the next halftime show headliner for Super Bowl LX in Santa Clara, California.
For that reason, VegasInsider has analyzed the answers of 3,000+ NFL fans who had been asked about their preference for the 2026 Super Bowl halftime show headliner.
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According to a survey of 3,000 NFL fans, Taylor Swift turned out to be the most wanted headliner for the 2026 halftime show (12.01% of votes), followed by Adele (10.12% of votes) and Billie Eilish (8.95%).
You can see the top 25 answers in the table below:
| Ranking | Most Wanted 2026 Super Bowl Halftime Show Headliner | % Of Votes |
| 1. | Taylor Swift | 12.01% |
| 2. | Adele | 10.12% |
| 3. | Billie Eilish | 8.95% |
| 4. | Chris Brown | 8.59% |
| 5. | Red Hot Chili Peppers | 8.02% |
| 6. | 21 Savage | 7.35% |
| 7. | Queen | 7.32% |
| 8. | Ariana Grande | 6.69% |
| 9. | Post Malone | 6.66% |
| 10. | Ed Sheeran | 6.09% |
| 11. | Drake | 5.52% |
| 12. | Bad Bunny | 5.22% |
| 13. | Miley Cyrus | 5.16% |
| 14. | Imagine Dragons | 4.73% |
| 15. | Linkin Park | 4.69% |
| 16. | Morgan Wallen | 4.46% |
| 17. | Nicki Minaj | 4.36% |
| 18. | Future | 4.06% |
| 19. | Dua Lipa | 4.03% |
| 20. | Kanye West | 3.96% |
| 21. | Justin Bieber | 3.93% |
| 22. | SZA | 3.89% |
| 23. | Doja Cat | 3.86% |
| 24. | Arctic Monkeys | 3.53% |
| 25. | J. Cole | 3.36% |
CHOICES OF THE NFL FANDOMS
When looking at all the NFL fandoms, once again, Taylor Swift was the most popular choice by the most fandoms - 9. She was the most popular choice for the 2026 headliner by the fans of: Cleveland Browns, Detroit Lions, Houston Texans, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New England Patriots, Philadelphia Eagles & San Francisco 49ers. The fans of the 2025 champions, Philadelphia Eagles, chose Taylor Swift and so did the fans of the runners-up, Kansas City Chiefs.
CHOICES BY US STATES
Taylor Swift was the most popular choice in the most US states - 12 states had Swift as their #1 choice for headlining the 2026 halftime show. Namely, Swift was the #1 choice in: Arkansas, California, Florida, Kansas, Kentucky, Massachusetts, Michigan, Minnesota, Missouri, New York, Pennsylvania & Texas.
DEMOGRAPHICS DATA
MEN vs WOMEN
When it comes to the male respondents, their top 3 choices for the 2026 halftime show headliner were:
- Taylor Swift (11.42% of votes)
- Red Hot Chili Peppers (9.585% of votes)
- 21 Savage (8.08% of votes)
The top 3 choices of female respondents were:
- Adele (12.86% of votes)
- Taylor Swift (12.664% of votes)
- Billie Eilish (10.17% of votes)
AGE GROUPS
When looking at different age groups and their #1 choice for the 2026 Super Bowl halftime show headliner:
- 18-24 chose 21 Savage (20.63% of votes)
- 25-34 chose 21 Savage (14.94% of votes)
- 35-44 chose Taylor Swift (12.93% of votes)
- 45-54 chose Red Hot Chili Peppers (10.679% of votes)
- 55+ chose Taylor Swift (18.53% of votes)
RELATIONSHIP STATUS
Lastly, married respondents chose Taylor Swift (18.005% votes) as their #1 choice for the 2026 Super Bowl headlining, single respondents chose Chris Brown (11.67% of votes) while divorced respondents had Adele (11.9% of votes) as their #1 choice.
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METHODOLOGY
- All research conducted adhered to the MRS Codes of Conduct and ICC/ESOMAR World Research Guidelines
- The survey was conducted at the end of January 2025 through an external survey provider with a sample size of 3,005 respondents - NFL fans based in the United States representative of the US adult population